In the debate we had in the office about which group we all belonged to. We found we each, had a slightly different view of the lines that separated the generational groupings. So, to settle the argument we decided we would try and find out...

  • As of 2019, the breakdown by age looks like this:
    • Baby Boomers: Baby boomers were born between 1944 and 1964. They're current between 55-75 years old (76 million in U.S.)
    • Gen X: Gen X was born between 1965 - 1979 and are currently between 40-54 years old (82 million people in U.S.)
    • Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.
      • Gen Y.1 = 25-29 years old (31 million people in U.S.)
      • Gen Y.2 = 29-39 (42 million people in U.S.)
    • Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in U.S.)

Baby Boomers are so called as they resulted from the post WW2 baby surge. They are associated with a rejection of traditional values. Boomers are widely associated with privilege, given many grew up in a time of widespread government subsidies in post-war housing and education, and a time of increasing affluence. They have been described as the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time. Interestingly they were also the generation that received peak levels of income and displayed increased consumerism (that has been criticised as excessive).  

Generation X so its goes, were children during a time of shifting societal values.  It's said they tended to have reduced adult supervision compared to previous generations.  They experienced increasing divorce rates (from their parents) and increased maternal participation in the workforce. As adolescents and young adults, they were called the "MTV Generation". In the 1990s they were sometimes characterised as: slackers, cynical and disaffected. However research describes them in mid-life as now: active, happy, and achieving a work–life balance. They are credited with having more entrepreneurial tendencies.

The Millennials are generally marked by an increased use and familiarity with communications, media, and digital technologies. In the "western" parts of the world, their upbringing was marked by a much more liberal approach to politics and economics. The GFC had a major impact on this generation because it caused historically high levels of unemployment among young people, and leading to speculation about their possible long-term economic and social damage.  They are called the Millennials as they started entering the workforce in 2000.

The Pew Research Center call the group after the Millennials the "Post-Millenials" however you may also know them as "Generation Z".  Another definition we have heard that defines a Generation Z person, is that they were too young to remember 9-11 and the World Trade Centre hijack.  This happened in November 2001, so it fits broadly with their classification, as the oldest in the "Post Millennial" category would be 5. As a result, in America they are sometimes  referred to as the "Homeland" generation. 

We are hearing a fair bit debate now about the new Generation Z.  Many will still be students.  But they are on the cusp of hitting the workforce in big numbers.  Will they be the same or similar to the Millennials?  Well - we are hearing from those who look at these things who think there is evidence they will prove to behave a bit differently.  An example given is technology.  Generation Z do not remember a time before mobile phones. Even smartphones like the iPhone have been around for most of their lives. Similarly they have grown up with social networking - to them its the norm. This and other areas is expected to colour their attitudes to work and employment.